The Hindu vs TOI
Of course, this is about the recent Ad-wars between The Hindu and The Times Of India
How it all started…
Hindu rules the English daily market in Tamil Nadu. Times Of India (TOI) was a very late entrant.
TOI is a more of a page3 daily, you can get all the news on entertainment, fame etc and also some news on what matters – the serious national news stuff…! (what matters is a perception!)
whereas The Hindu is the exact opposite of TOI, which according to TOI puts people to sleep, and that was the start of serious ad-war! TOI drew first blood with the campaign – Wake up to The Times Of India!
wake up to the Times Of India
As an underdog(TOI), it was important for TOI to grab the attention of The Hindu and that is exactly what happened. The Hindu retaliated…
The Hindu retaliation
Then TOI came up with this:
UPDATE (10th Feb 2012)
UPDATE: 12th Feb, 2012
waiting for the next move…
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