I’m starting a new category of posts today, Brand Shoutouts, wherein I write about some of the products/services that I use and am impressed with, additionally I might mention a few improvement areas in the product/service.
Let me begin this with one of my favourite Indian product/service BigBasket.com. It’s an online grocery store/supermarket. I’ve been using it for the last one year.
Some of the features I like are:
1. Option to add to cart from the Search Suggestion
It gives all the essential information about the product. Brand name, quantity, price and the best part is a user can change the quantity right there in the Suggestions and ADD to cart.
It saves user time, which is a significant part of user experience in an e-commerce site.
Add to cart from search suggestions
2. The delivery slots -
Ensures that users don’t have to wait the whole day for their delivery. It will be really great if other sites (eg. Amazon, Flipkart) have this option. An approximate window (2.5hrs) when the delivery will be made gives users freedom to plan that day the around time slot.
delivery slots of bigbasket
3. Place an add-on order.
This is something that happens to all of us. Be it going to a real store or be it buying online, we tend to forget some items till we step back into the house from a shop or in this case, till we finish payment. “Did you add Apples” my wife will ask. oops!
This add-on is a nice option to fallback on. Even after user have completed the order and checked-out, users can add more items to be delivered in the same time slot as the main order. Users can choose to pay by cash for this particular additional order or pay online.
I’ve also faced some frustrations with the product and I’m sure it will be useful for the product team to point those out here.
As a user when I open the Bigbasket.com website and if I’m not logged in, there is a overlay box where I’m asked to enter the city. But I’m a registered user and I ‘skip’ that step and then sign-in to the product. Keep in mind that now I’m signed in. I add items to cart (20 items) and go to checkout. I pick the delivery address (the only one that I have on record), a overlay pops up saying ‘Some of the items (6 items) are not available for delivery to this address’, I have an option to ‘review order’, on clicking on that I am taken to the checkout screen where items that are not available to my address are removed, I see only 14 items in the cart.
Two problems and proposed solutions.
1. When I click on Review Order, in the cart page there is no mention of items that are removed from the cart. I’m left with 14 items with no idea which 6 items are not available for my address. The solution can be to show the 6 items in a different style or an error icon or many other solutions!
2. When I sign-in why can’t the product make the city as the one address in record (eg.Chennai). Why does the product have rely on pre-sign-in cookie, the solution will be to use the signed in user’s city. If there are two cities, then perhaps the product can prompt the user to pick an address. Eg. Amazon asks for delivery PIN in the product page to show availability.
So, thanks BigBasket for the wonderful service but try to fix these issues too!